Riyadh’s Cultural Investment Conference shows how Saudi creativity is turning into big business
RIYADH: Saudi Arabia showcased the rising weight of its cultural economy this week as global leaders, investors and creatives convened for the inaugural Cultural Investment Conference.
The two-day event, held Monday and Tuesday in Riyadh, highlighted how the Kingdom is positioning culture as both an engine of growth and a source of national pride under Vision 2030.
For Tarak Ben Ammar, chairman of Eagle Pictures, the significance was clear.
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