TREND BY CZAR: A NEW OLFACTORY CHAPTER LAUNCHES IN DOHA

In the heart of Doha in November 2025, CZAR Fragrances unveiled its newest creation, “Trend,” during the prestigious Teeb AlHazem Perfume Expo in Doha, Qatar. This launch marked a defining moment for both the brand and the perfumer behind the scent, as the fragrance was crafted by the young French talent Antoine Cotton of Argeville. “Trend” enters CZAR’s celebrated Designer Collection, and is now available online, across all CZAR boutiques, and at the official CZAR Fragrances flagship store, making it accessible to fragrance enthusiasts throughout the region.

“Trend” was introduced to an excited audience as Cotton visited Qatar for the first time, hosted by the full CZAR team including the CEO, Vice-CEO, CTO and Business Development Manager, and Art Director. From the very first day of the expo, the fragrance became one of the standout highlights, captivating visitors with its modern structure, elegant balance, and expressive olfactive identity.

For Cotton, the launch trip was not just a professional appearance, it was a cultural and sensory immersion. He explored key destinations such as Msheireb – The Heart of Doha, Souq Waqif, and other iconic landmarks, gaining firsthand insight into the fragrance preferences of the region. This journey enriched his understanding of Middle Eastern olfactory signatures and strengthened his creative foundation for future compositions.

Notably, this collaboration marks the first official partnership of Antoine Cotton’s career, making “Trend” a milestone moment for both the perfumer and CZAR Fragrances. For CZAR, championing a rising talent reflects the brand’s dedication to innovation, artistic growth, and its expanding presence in the Middle Eastern luxury fragrance domain.

Meet the Perfumer: Antoine Cotton

Born in the historic perfume capital of Grasse, Antoine Cotton grew up surrounded by the heritage and craftsmanship of French perfumery. His passion for scent led him to pursue formal training at the École Supérieure du Parfum in Paris, where he developed both technical mastery and artistic sensitivity. With extensive hands-on training and deep curiosity for raw materials, he later joined Argeville, where he quickly emerged as a modern creative voice in contemporary perfumery.
Today, Cotton represents a new wave of perfumers, grounded in traditional expertise yet driven by modern innovation. His collaboration with CZAR on “Trend” perfectly embodies that balance.

The Creative Journey Behind “Trend”
Exclusive Insights from Perfumer Antoine Cotton

• How would you describe the creative journey of developing this fragrance?
  “The creative journey of developing ‘Trend’ was to work on a concise, high-impact formula where every ingredient reveals its unique character with great authenticity. Not like a passing fad, but something trendy with strong impact and a universal spirit.”
• What inspired the olfactive structure of “Trend”?
  “Conceived as an olfactory aura, this creation pays tribute to the noble iris.
  The composition opens with mandarin, lemon, rhubarb, elemi, and aldehydes. Its heart blends apple, pear, pineapple, and aromatics like rosemary, thyme, and mint. The base weaves patchouli, cedarwood, incense, vanilla, and tonka bean, warm, modern, and deeply sensual.”
• What sets “Trend” apart in the designer-collection category?
  “‘Trend’ completes the collection with a fresh, bold vibe, modern, authentic, and perfectly aligned with today’s lifestyle.”
• Which notes resonate with you personally?
  “Citrus, aromatic herbs, and orange blossom, ingredients tied to my Southern French heritage. Iris and incense also bring a depth I love working with.”
• How do you balance creativity with commercial appeal?
  “It’s the balance between artistry and market understanding, evoking emotions while staying connected to what people gravitate toward. Innovation must stand out, yet feel familiar.”
• What emotions do you hope wearers feel?
  “A sense of surprise, a distinctive aura with a trendy sillage that leaves a warm, memorable trail on skin or clothes.”
• What was the biggest challenge in creating this scent?
  “Blending a familiar structure with novelty, achieved through the contrast of warm, sensual amber and cool aromatic freshness.”
  

Special Thanks
The success of “Trend” is not only the result of artistic vision, but also the dedication of the people behind the scenes. CZAR Fragrances extends a heartfelt thank you to Argeville and the entire team who worked tirelessly over the past months to bring this project to life. Their collaboration, precision, and passion played an essential role in every stage of creation, even though much of their work remains unseen by the public.
This partnership reflects a spirit of true craftsmanship, trust, and shared commitment to excellence.

A Milestone for Both Creator and Brand
The launch of “Trend” in November 2025 stands as a significant moment for CZAR Fragrances, demonstrating the brand’s commitment to creative innovation and global collaboration. For Antoine Cotton, the warm reception in Qatar, both for himself and for the fragrance, marks the beginning of a promising ascent in the world of modern perfumery.
As “Trend” reaches fragrance lovers online, in-store, and across CZAR’s boutiques, it carries with it a story of cultural connection, artistic exploration, and the bright future of a rising star whose journey is only just beginning.

Special Offer for Bazaar Readers:
Since you’ve reached the end of this article and are inspired to explore CZAR Fragrances for yourself, we’re pleased to offer you an exclusive discount code. Use bzr at checkout on the CZAR website or mobile app to receive a special discount as a token of appreciation from CZAR and Bazaar Magazine.

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